Thursday, November 19, 2009

Sears and body Image

Having to find the name of those one-piece winter suits for infants (not the iconic snowsuit), I perused the pages of Sears catalogue this morning to discover what I wanted was called a pram suit. Lovely. Thank you.

I flipped through the pages of said catalogue and came to the undergarments section which I perused -- always on the look out for a good bra.

In the ultra-support section, I came across those draconian-looking girdles along with less-restrictive body gloves. Keeping in mind that these things are made to suck in fat, I was surprised to come across one that came in two sizes only. A small and a medium/large.

Guess what the waist measurements are?

Small: 28"
Med/Lg: 30"

Thirty inches is not only the largest size this body-shaping, breath-restricting, fat-holding onesie comes it, but, apparently, someone or ones actually think(s) that 28- and 30-inched waisted women need this type of garment.

Sears, are you kidding me? In my books, the only time 30" would be considered large and in need of drastic reduction would be something seen only in a porn movie. And 28" needing a girdle? Who is your audience?

We wonder why women have serious body issues.


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