Shel Holtz posted a good article on how some companies get social media and others don't. This is a real issue for folks like me in the PR world who have to convince our organizations that 1) social media won't bite them in the ass; 2) it is an interactive tool to build engagement (i.e. it isn't advertising); 3) it does take discipline and time to do properly.
Here's the link.
Nanowrimo Week 3: Act II, Part 2
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